Consumer Product Review & Durability Platform

A Rotten Tomatoes-style platform where users rate and review durable consumer products (appliances, furniture, tools, etc.) based on longevity, reliability, and value. Helps shoppers make informed decisions based on real long-term usage data instead of just initial reviews. Target users are cost-conscious consumers buying expensive goods they expect to last.

Growing frustration with Amazon's review ecosystem — flooded with fake ratings and recency bias — has pushed consumers toward third-party sources, and the FTC's crackdown on fake reviews since 2023 has amplified distrust. The closest substitute is Consumer Reports, which does long-term durability testing but sits behind a paywall and relies on lab results rather than owner experience at scale. A $1k–5k/mo ceiling makes sense only if the monetization is affiliate commissions on purchase links, but that band is hard to grow past without massive traffic, since display ads and subscriptions historically underperform on comparison/review sites without a dominant SEO position. The biggest risk is the cold-start problem on steroids: durability ratings require *years* of ownership data, so the platform is essentially useless until it has a large, patient contributor base — which it probably won't have.