Data Retention Management Platform

Enterprise SaaS companies struggle to manage data retention and deletion policies across multiple systems (databases, S3, caches) while complying with regulations. A platform that orchestrates retention policies, lifecycle rules, and deletions across the entire data stack would solve a critical pain point for regulated industries and enterprise deals.

GDPR enforcement actions and the wave of state-level US privacy laws (CCPA, CPRA, and a dozen imitators) have made data retention defensible in board meetings, which is the prerequisite for budget. No clear incumbent owns this space end-to-end — Informatica and BigID touch adjacent problems but are bloated enterprise plays that rarely get deployed cleanly across heterogeneous stacks. The $5k–$20k/mo band is believable for mid-market compliance buyers who are already spending on legal and audit fees that dwarf those numbers, though getting to that floor requires surviving long procurement cycles. The most likely failure mode is that engineers at target companies just write bespoke deletion jobs and call it done, keeping the problem permanently in the "good enough" category despite being a genuine liability.