Data Retention Manager for SaaS

SaaS companies struggle to manage data deletion policies across multiple systems (databases, S3, caches) especially with custom per-customer retention rules. This tool automates retention policy management, compliance tracking, and deletion orchestration across the entire stack. Target users: enterprise SaaS founders dealing with regulated industries and complex data architectures.

GDPR enforcement has matured past the "grace period" phase, and newer frameworks like CPRA and emerging state-level US privacy laws are pushing SaaS companies to treat data deletion as an operational requirement rather than a legal afterthought — compliance tooling built for this moment has real tailwind. No clear incumbent owns the cross-stack deletion orchestration space specifically; BigID and OneTrust touch adjacent territory but are priced and scoped for large enterprise compliance programs, not the technical layer of actually executing deletions across Postgres, S3, Redis, and third-party APIs. The $2k–$10k/mo band is plausible for a tool that reduces meaningful legal and engineering risk, especially if it's sold per-tenant or per-environment rather than flat-rate, since customer data complexity scales with company size and willingness to pay. The core risk is that engineering teams at target companies either roll their own lightweight solution with cron jobs and soft-delete flags and live with the imperfection, or the sales cycle into regulated-industry SaaS founders proves so long and procurement-heavy that CAC kills the unit economics before the product reaches scale.