Decision Matrix Design Tool

Teams struggle to make structured decisions collaboratively. This tool implements Rich Hickey's Decision in Practice framework with an intuitive UI, allowing teams to build and iterate on decision matrices with AI assistance. Target users are product teams, architects, and decision-makers.

Structured decision-making tooling has seen renewed interest as remote and async-first teams struggle with alignment across distributed product and engineering orgs, but the category remains thin — no clear incumbent owns the "collaborative decision matrix" space, with most teams cobbling together Notion templates or spreadsheets. The $1k–5k/mo revenue band is realistic only if pricing targets teams rather than individuals, since solo users won't pay enough to sustain even a lean operation. The core problem is distribution: product teams and architects aren't actively searching for a "decision matrix tool," which means CAC will be disproportionately high relative to what is essentially a niche productivity add-on. The deepest risk is that the Rich Hickey framework angle is a feature, not a market — most target users have never heard of it, and those who have can already implement it in a spreadsheet in 20 minutes.