Micro-Creator SaaS Discovery Platform

SaaS founders struggle to find the right nano/micro influencers with genuinely engaged audiences for cost-effective customer acquisition. A platform matches SaaS niches to real micro-creators (not ghost followers) and provides contact/engagement data. Target users are indie SaaS founders and growth teams with limited marketing budgets.

Influencer marketing is shifting decisively toward micro and nano creators as ad costs on Google and Meta continue to climb and trust in polished brand content erodes — indie SaaS founders in particular are actively experimenting with creator-led distribution as a cheaper CAC alternative. SparkToro is the closest substitute, covering audience intelligence broadly, but it doesn't solve the specific match-and-contact workflow for SaaS niches targeting small creators. The $2k–8k/mo revenue band is plausible if the platform charges per seat or per campaign, though it requires continuous data freshness to stay useful, which is operationally expensive and will compress margins. The biggest risk is data decay: follower and engagement metrics shift constantly, and if the contact or authenticity data goes stale, the core value proposition collapses faster than the team can maintain it.