Vetkuro – Track Day Telemetry Analyzer

Track-day drivers need to improve lap times but lack easy ways to analyze performance data. Vetkuro records GPS, OBD II, and video telemetry, then helps drivers compare laps and identify where they're losing time. Target: amateur motorsports enthusiasts.

Amateur motorsports participation has grown steadily post-pandemic as track-day events and time attack series attract a broader hobbyist base, and affordable OBD II dongles plus GoPro-style cameras have made data collection accessible enough that drivers now expect software to make sense of it. Harry's LapTimer is the closest incumbent — it's capable but dated in UX and weak on the comparative analysis side, which is the real job to be done. The $1k–5k/mo revenue band is plausible at $15–30/month per subscriber, but the addressable pool of paying amateurs is small and seasonally lumpy, so growth will plateau fast without expansion into club or driving school licensing. The most likely failure mode is low willingness to pay — track-day hobbyists are already spending heavily on tires, fuel, and entry fees, and many will tolerate a mediocre free tool rather than add another subscription to the pile.