Durability Reviews Platform

A Rotten Tomatoes-style review and rating platform specifically for durable products, helping consumers make informed decisions about which products last longest. Targets conscious consumers and those tired of disposable culture.

Right-to-repair legislation spreading across the US and EU, combined with post-pandemic inflation fatigue, has made product longevity a genuine consumer priority rather than a niche concern. No clear incumbent owns this space — Wirecutter covers durability occasionally but it's not the organizing principle, and iFixit focuses on repairability scores rather than user-generated longevity reviews. The $1k–5k/mo revenue ceiling makes sense only if you're running affiliate links or a thin subscription, but that ceiling also signals the core problem: aggregating meaningful durability data requires either years of ownership history from real users or a paid review panel, and cold-start is brutal when a "durable product" by definition takes years to prove itself. The single biggest risk is data credibility — without verified long-term ownership, you're just another review site where people post after two weeks, which defeats the entire premise.