ETF Performance & Holdings Explorer

Retail investors are curious about what's inside their ETFs (like VTI owning SpaceX) but don't have an easy way to explore holdings and compare fund compositions. Build a searchable tool that shows what stocks are in popular ETFs, their weightings, and lets users compare multiple funds side-by-side. Target: beginner and intermediate investors.

Retail investor participation has surged since 2020 and ETF inflows continue to hit records, so demand for fund transparency tools is real and growing. ETF.com and Morningstar already offer holdings data, but both feel institutional and cluttered — there's a viable UX gap for something cleaner aimed at beginners. The $1k–5k/mo ceiling reflects that monetization here is genuinely hard: the audience skews free-tier users, affiliate revenue from brokerage referrals is the most realistic path, and that market is crowded with better-funded players. The core risk is data cost and freshness — ETF holdings data either requires expensive licensing or scraping arrangements that break, and without reliable, up-to-date data the product loses its only reason to exist.