MerryDiv – Multi-Brokerage Dividend Tracker

Investors struggle to track dividends across multiple brokerage accounts manually. MerryDiv aggregates dividend information from all your accounts in one dashboard, showing income, payment dates, and history. Target users are dividend investors and passive income seekers.

Dividend investing has surged in retail popularity since 2022 as high interest rates made income-focused strategies more attractive, and that cohort now has fragmented portfolios across Fidelity, Schwab, Robinhood, and others after years of account-hopping for bonuses. Sharesight is the closest competitor and already does this reasonably well for a global audience, which is the most important context here — differentiation has to come from UX simplicity or US-specific broker integrations, not the concept itself. The $500–3k/mo revenue band is honest given that dividend investors skew older and cost-conscious, and converting free users to paid will be slow without a compelling feature that Sharesight or even a decent spreadsheet can't replicate. The biggest risk is Plaid dependency: brokerage connection reliability is notoriously inconsistent, and a tracker that routinely shows missing or stale dividend data loses trust fast and churns immediately.