Stock Score & Options Screener for Retail Investors

Retail investors struggle to evaluate stocks and options without professional tools. A FICO-style scoring system simplifies stock/options analysis into easy-to-understand metrics. Target users are retail traders and DIY investors who want professional-grade screening without Bloomberg terminal costs.

Retail trading volumes surged post-2020 and have held, with millions of self-directed investors now using platforms like Robinhood and Webull that still offer almost no meaningful analytical depth — the gap between execution and analysis remains real. Finviz and Trade Ideas are the closest substitutes, and both have meaningful user bases, which validates demand but also means differentiation needs to be sharp and defensible. The $2k–10k/mo revenue band is realistic for a prosumer subscription tool in this space, though it implies staying small — customer acquisition in retail fintech is expensive and churn is high when markets go quiet or users blow up their accounts. The biggest risk is commoditization: scoring and screening logic is not hard to copy, and any well-funded competitor (or a brokerage building natively) can replicate the surface-level feature set faster than a solo founder can build a moat.