Western Highway Alerts

Email and SMS alerts for highway closures and status updates in real-time, starting with California highways. Solves the pain of manually checking highway status by delivering timely notifications directly to commuters and travelers.

California's highway disruptions have surged in visibility following repeated closure events on I-5, Highway 1, and mountain corridors due to storms, wildfires, and mudslides — conditions that have become more frequent and less predictable, making passive checking genuinely inadequate. No clear incumbent owns this niche at a consumer subscription level; Caltrans provides raw data feeds and apps like Waze surface some closure info, but neither sends proactive, user-configured alerts for specific routes. At $1k–5k/mo, the math only works if subscriber volume is meaningful, since this likely prices at $3–10/month, meaning you need hundreds of paying users — achievable but not trivial for a geographically scoped product. The biggest risk is that Waze, Apple Maps, or Google Maps ships a native alert feature and instantly makes this redundant, which is a real possibility given how actively those platforms are expanding proactive notification capabilities.